Full Course: SAP CRM

Module 1: Overview of CRM Architecture

• Business Partner
• Business categories
• BP Roles & Grouping, BP Relationships
• Business partner Hierarchy
• Organizational Management
• Organizational Model, Org Determination
• Territory Management
• Territory Hierarchy Levels
• Product Master
• Attributes & Set Type, Hierarchies & Categories, Product types, Maintain Products
• Transactional Processing
• Business Transactions
• Item Category
• Activity Management
• Business Activities
• Partner Processing
• Partner Functions, Access Sequence, Determination Procedure
• Actions
• Action Profile, Conditions
• Pricing
• Condition Techniques and condition types
• Billing
• Billing Unit, Billing Type, Billing Document
• Easy Enhancement Work Bench

Module 2: CRM User Interface(Web UI)

• UI concepts and UI V’s SAP GUI
• Business roles
• Authorization roles
• Navigation bar profile
• Work center link group
• Direct links and logical links
• Enhancing the existing business roles
• Linking business role to org model
• Transaction launcher

Module 3: Marketing

• Marketing Planner & Campaign Management
• Marketing Calendar
• Personalized Mail Forms
• Segment Builder
• Customer Segmentation, Attribute List, Info sets
• Product Proposals
• Campaign Automation
• External List Management
• Lead Management
• Lead Questionnaire

SAP CRM Full Course: Master SAP CRM for Efficient Business Processes

Welcome to our comprehensive guide on learning SAP CRM! This course will provide you with a deep understanding of SAP Customer Relationship Management (CRM), empowering you to streamline and optimize your business processes.

Table of Contents

• Introduction to SAP CRM
• Key Features & Benefits of SAP CRM
• SAP CRM Architecture
• Getting Started: Installation and Configuration
• User Interface (UI) Navigation
• Master Data Management
• Sales and Service Management
• Marketing & Campaign Management
• Reporting and Analytics
• Integration with Other SAP Modules

Introduction to SAP CRM

SAP CRM, or Customer Relationship Management, is a business solution that helps organizations manage their interactions with customers and potential customers. It is designed to help companies improve their relationships with customers, increase sales, and deliver superior service.